Research
Findings I can defend, not opinions I feel good about.
Every entry here started as a question I couldn't answer with confidence. Each one lists the method, not just the conclusion, so you can judge whether the sample size earns the claim.
Building a Repeatable Way to Measure AI Citation Rate
Most citation rate numbers people quote are one-off screenshots. This is the tracking methodology I built so the number means something over time.
Jul 2026
Why AI Search Doesn't Always Follow Google Rankings
I assumed the page ranking first would get cited first inside AI Overviews. After pulling 400 queries, that assumption barely held up.
Jul 2026
Entity Optimization Beyond Schema
Does making an entity unambiguous in your content actually change whether ChatGPT, Perplexity, or Gemini cite you? I ran a controlled test to find out.
Jun 2026
Improving Crawl Efficiency for Large Websites
GPTBot, PerplexityBot, and ClaudeBot don't crawl anything like Googlebot. Server logs from six sites show just how differently.
May 2026
Does FAQPage Schema Actually Increase AI Citation Rate
FAQPage schema is one of the most recommended tags in AEO advice. I tested whether it earns its reputation.
Apr 2026
What Actually Moved After the March 2026 Core Update
Most of what got published about this update was speculation from a handful of screenshots. Here is what I measured across sites I actually have data on.
Mar 2026