Explainers, not original research.

The Research section holds original testing and data. This is where I write about ideas, definitions, and commentary that don't need their own experiment to be worth explaining clearly.

Explainer9 min

AEO vs GEO: What the Difference Actually Is

Both terms get used interchangeably, and that's causing more confusion than it should. Here's the distinction I actually use, based on running both kinds of optimization side by side.

Jul 2026