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Mayank JainSEO · AEO · GEO

Now

What I'm doing right now.

This page changes roughly monthly. If you're reading it much later than that, the dates below will tell you.

Last updated: August 2026

Reading

  • Working through Google's AI Overview patent filings, slowly, alongside the practitioner write-ups.
  • "Deep Work" by Cal Newport, a re-read, mostly for the sections on attention residue.

Researching

  • Whether entity clarity changes GEO citation rate independent of content quality (see the Research section for the write-up as it develops).
  • How AI crawlers handle JavaScript-rendered content differently from Googlebot, following up on the crawl-budget study.

Building

  • Citeable — currently wiring up ChatGPT and Perplexity citation tracking on top of the Google AI Overview engine that already works.
  • A weekly digest email for Index Signal beta users, so they don't have to log in to see crawl gaps.

Recent wins

  • Citeable's core tracking engine held up through a full week of Google AI Overview layout changes without breaking, which was the actual stress test.

Currently stuck on

  • Rate limiting for the Perplexity citation checks. Their response format changes often enough that the parser needs constant babysitting.

Upcoming

  • Rerunning the AI Overview citation-vs-rank study on a larger sample, since the first run was 400 queries and I want more confidence in the finding.
  • Opening a wider private beta for Index Signal.