Case Studies
Learning through real projects.
The best lessons rarely come from theory. Each of these walks through what was actually broken, what I found when I looked closely, what changed, and what I'd do differently next time. Client names are withheld, the work and the numbers are real.
Ecommerce, home goods8 weeks (project timeframe)
A Mid-Size Ecommerce Retailer
Largest Contentful Paint was failing on mobile product pages, and the obvious fixes weren't enough. The actual cause was a third-party review widget nobody had audited in two years.
Apr 2026
SaaS, project management tools14 weeks (project timeframe)
A Mid-Size B2B SaaS Company
Google was crawling thousands of low-value URLs every week while ignoring the product pages that mattered most. Fixing the crawl pattern, not the content, moved the needle.
Feb 2026