Resources
Checklists and templates I actually use.
Everything here came out of a real audit or a real project first. I cleaned each one up enough to share, but none of it was written as a lead magnet.
Technical SEO Audit Checklist
The exact checklist I run through on every audit: crawlability, indexation, Core Web Vitals, structured data, and internal linking, in the order I actually check them.
AI Citation Readiness Checklist
A shorter checklist specifically for AEO and GEO: entity clarity, extractable answers, and the schema types that tend to help.
How to Read Server Logs for SEO
A walkthrough of the process I use to pull, clean, and analyze server logs, including how to isolate AI crawler traffic from Googlebot.
Schema Markup Cheat Sheet
The schema types worth implementing for most sites, with the fields that actually matter and the ones that rarely do.
AEO-Ready Content Brief Template
The brief format I hand to writers when the goal is a citation, not just a ranking. Built around a direct-answer-first structure.
Core Web Vitals Troubleshooting Playbook
A decision tree for diagnosing slow LCP, high CLS, and poor INP, based on patterns I keep running into across different sites.
Downloads currently route through email while the resource library is being built out properly. Ask for any of these and I'll send it over directly.